GEO: Generating Engine Optimization. How to rank in ChatGPT

Description

In today’s AI-first digital landscape, traditional SEO is no longer enough. Discoverability is shifting—from search engines to chatbots, voice assistants, and AI-curated summaries. This course is built for marketers, strategists, content creators, and digital leaders ready to thrive in this new world using OtterlyAI, the go-to tool for brand visibility tracking in AI platforms.

You’ll learn how to track mentions in real time, decode sentiment, and turn data into strategy—equipping your team to lead the shift from SEO to Generative Engine Optimization (GEO).

This course delivers both theory and hands-on experience through:

• Step-by-step walkthroughs of OtterlyAI setup and dashboard features

• Real-world case studies from AI-powered brand search

• Actionable strategies for AI-informed SEO and content planning

• Collaborative workflows for reporting and team-wide alignment

• Lifetime access with updates on GEO strategies and AI search evolution

  
  

What You’ll Learn in This Course

• Monitor brand mentions across ChatGPT, Perplexity, Google AI Overviews, and more

• Set up and customize OtterlyAI reports to track visibility trends

• Analyze tone, sentiment, and thematic coverage in AI mentions

• Apply data insights to SEO, content marketing, and PR strategies

• Understand the fundamentals of GEO and how it redefines discoverability

• Integrate OtterlyAI with tools like Looker Studio, SurferSEO, and Trello

• Build workflows that support your team in adapting to AI-driven search

• Export and present OtterlyAI findings to drive stakeholder action

  
  

Who This Course Is For

• Digital marketers and SEO professionals navigating the shift to AI search

• Brand managers and communications teams tracking reputation in real-time

• Content strategists aiming to align with AI-generated summaries and trends

• Agencies and teams looking to collaborate using AI-driven data insights

• Anyone interested in mastering GEO and leading in the AI-powered visibility space

  
  

What’s Included

• OtterlyAI walkthrough templates and reporting dashboards

• Case studies and use cases from real AI search environments

• Strategic frameworks for GEO implementation and measurement

• Templates for editorial planning and brand monitoring

• Certificate of completion to showcase your AI and GEO expertise

  
  

Get Started Now!

OtterlyAI isn’t just another marketing tool—it’s a window into how your brand appears in AI-powered conversations. This course will give you the technical skills, strategic frameworks, and hands-on practice to turn insights into impact.

Enroll today and future-proof your digital presence. Let’s master AI-driven brand visibility together.

Course Info