To have a sales script work best for you, it's first crucial that you understand that there is in fact a proven structure to a converting sales script.
Understanding the sales structure and then implementing that structure in all your sales calls conversations will serve you better than trying to learn or follow a script word for word.
When you try to follow a sales script word for word, it will mean that you are trying to fit the sales prospect’s responses and their needs into the little boxes of your script. Not only will this result in you not hearing the prospect's real needs, or understanding the true pain points of the prospects' needs in the sales dynamic, it can also result in you sounding like a robot.
When it comes to successfully selling there are crucial elements to the dynamic which are never missed by performing salespeople and are always missed by underperforming salespeople.
They are as follows
1. Sales is about listening. NOT talking.
2. Identifying the prospect's true need is the quickest and surest path to successfully selling anything.
Let me explain this further to you.
When you structure the sales call and sales script correctly, the questions within the scripts will prompt the prospect to talk… as performing salespeople, we want the prospect to talk at a minimum twice as much as we do in the sales conversation.
As the more the prospect is talking, the clearer we will become on the prospect’s needs.
The clearer you are on the prospect’s needs, the more effectively you will be able to communicate to the prospect, the benefits of doing business with you, and how you can better understand and solve the prospect's problem.
When you can understand and solve the prospect's problem - then my friend you will have a successful sale.
When you underpromise and overachieve in a sales dynamic my friend - then you will earn client testimonials and reviews. It is far easier to underpromise and overachieve in a sales dynamic when you have crystal clear clarity on your client’s true pain points and what needs to happen to solve their problem. The result is for you, happy clients, and a healthy flow of commissions to your bank account.
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