Unlock The Secrets To Interviewing Customers For Insights

Description

“His ability to discover latent consumer needs and understanding of market trends was truly remarkable.”

- Jeff C, Founding Partner, Limestone Capital AG

Over the years I've worked for some of the worlds most know brands and startups, helping them "know their customer" in ways that can help them build better products and increase brand loyalty. Brands include, NASA, Virgin, Disney, Takeda, Sanofi, ING, American Express, etc. And to do that you need a method that is simple, flexible and robust.

“Knowing the WHY behind user behaviour is vital for Growth Hacking and the GRAMS method helped us get there quickly.”

Barry W – Digital Marketing Consultant and Growth Hacker

Do you want to know how to do it?

By investing 2hrs of your time in this easy to learn method, you will:

• Know what 2 questions to ask clients, customers and users to really understand what is driving them to use or leave your service.

• Be able to see your users in 3D, not just WHAT they do but WHY they do it.

• Uncover insights that traditional methods such as focus groups and surveys rarely uncover.

• Save time and money in your research phases.

• Leave your customers grateful for taking up their time and not the other way around.

• Increase your confidence and skillset, separating you and your company from the pack.

• Discover what are the 4 ingredients behind every consumer experience.

“A revolutionary tool in modern service design for eliciting insights, is now my default method when performing contextual inquiries or decoding.”

- David G, Digital Lead, Electrolux

Are you 100% satisfied with your research abilities right now?

Do you really believe that you understand your customers better than your competitors do?

“GRAMS – a structured and rapid way of decoding user interviews has become the de facto standard within our office."

- Simon K, Senior Strategist, DMI

The Course

Your teacher is Gary van Broekhoven, an award winning designer, consumer psychologist, innovation coach and university lecturer.

He has worked on over 200+ projects in his career spanning a wide range of sectors from toys, gambling, industrial machinery, finance, health and fast fashion. Gary has worked for several well known innovation agencies and taught this method at several universities. This technique has been considered by many clients, agencies and students as being a game changer for them and their projects and is becoming ingrained into different brands, making it a must have for any person in any client or customer facing role.

If you want to improve and see results immediately then invest in yourself and take the course.

(I have minimised the super technical and boring parts of research to keep the course short, sweet and as close to reality as possible).

FREE downloadable template that you can use with every customer or client interaction.

Automatic Money Back Guarantee, no questions asked, (you keep the template)

The course remains available for you at all times so you can come back and refresh if you ever need to.

The contents of the course are copyright © 2020 Gary van Broekhoven / GRAMSmethodTM

Course Info