Digital Marketing Tools: Create Marketing Campaign A-Z Guide

Description

The sheer number of tools available to marketing teams today can sometimes feel a little overwhelming. Which tools should you use, when and how should you use them, and what can you do to get the most out of your campaign? In this step-by-step, beginner-friendly course, digital marketing expert Ali Raza Raamay shows you how to create a digital marketing campaign from start to finish, with a practical overview of the most essential tools to get up to speed.

Explore the nuances of building a successful campaign from the ground up, from forming your strategy to content creation and preparation before the launch, through campaign execution, to performance analysis and postlaunch review. Ali R. Raamay is your expert guide, even if you don’t have any marketing experience. By the end of this course, you'll be ready to create a leading digital campaign using Airtable, Google Analytics, Hootsuite, Canva, HubSpot, WordPress, and more.

Course Outline: Digital Marketing Tools: Create Marketing Campaign A-Z Guide

Introduction: What you should know before watching this course

Chapter 1: How to Develop Digital Marketing Campaign

Set Marketing Campaign SMART Goals with Airtable.

Determine Campaign Target Market with Google Analytics.

Specify a Budget for Your Digital Marketing Campaign.

Determine Channels and Messaging.

Chapter 2: How to Create and Prepare Content for Your Campaign

Develop a Content Plan in Airtable.

Create Marketing Campaign Content with Canva.

Perform Keyword Research with Ubersuggest.

Prepare Website Landing Pages with Wordpress.

Chapter 3: How to Execute Your Digital Marketing Campaign

Run Pay-Per-Click (PPC) Advertising with Google Ads.

Post to Instagram, Twitter, and Facebook with Hootsuite.

Perform Email Marketing With Hubspot.

Find Affiliates and Influencers for Your Campaign.

Chapter 4: How to Analyze Your Campaign and Performance

Add Goal Tracking to Google Analytics.

Review Campaign Performance with Google Analytics.

Reevaluate Your Campaign Goals.

Conclusion: Continue to Refine Your Marketing Techniques

Course Info