Audience Analysis - Coping Strategies for Business Writers

Description

• NOTE: This course is NOT for public speakers or creative writers but for business and technical writers.

• NO DEADLINE to finish the course. Take it, study it, and finish it anytime you like.

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NEW STUDY MATERIALS ADDED TO THIS COURSE

Lecture 1 – SUPPLEMENTARY TRANSCRIPT – “Audience Analysis – Theory and Practice” (Downloadable PDF)

Lecture 2 – SUPPLEMENTARY LIST – “Readability Indexes and Tools” (Downloadable PDF)

Lecture 3 – EXERCISE and SOLUTION Sheets — “3 Types of Readers” (Downloadable PDF)

Lecture 5 – EXERCISE and SOLUTION Sheets — “Rewrite Text for Occupational Categories” (Downloadable PDF)

Lecture 7 – SUPPLEMENTARY TRANSCRIPT – “Audience Analysis – Best Practices Good for Any Audience” (Downloadable PDF)

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Audience analysis is an important issue to which all writers should pay a lot of attention.

Why?

Because if your writing (whether it's an article, a report, a book, or a technical document) is not appropriate for its intended audience, then it'll turn into a waste of time, energy, and resources. So, you have to make sure that what you are writing fits the intended audience well.

But here is problem, a BIG problem: most of the time a writer is not quite sure who his or her audience is. Especially if you are working for a corporation or are a part of a writing team, you'd have an approximate idea about the nature of your audience but not a perfect one.

So what do you do?

My answer: you apply methods and strategies to increase the chances that your writing would be appropriate for your audience.

It's a matter of degrees. You may never create something that is 100% appropriate for your audience but by applying the strategies explained in this course, you will hopefully get close to that lofty goal. 

If, of course, you have direct access to your end-users and audience and you know them well, then this course is not for you.

But on the other hand, if you are not sure who your audience is or if you have doubts about the nature of your audience and you do not have direct access to them, you may certainly benefit from the practical solutions offered in this course.

In that case -- welcome! See you in the class!

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What did they say about this course?

“Thank you. Good information and structure.”

-- Tabitha Sophia

“A very comprehensive introduction. Well-paced and delivered.”

-- Suzette Gibson

“It provides the exact insights that I need to polish my skills. thank you, professor!”

-- Afridi Sayyed

“So far my expectations have been met. Great course. Recommended”

-- Faiqa Fatima

“It's perfect for a beginner.”

-- Nouran Aref

(Cover photo courtesy Davide Ragusa at Unsplash-dot-com.jpg)

Course Info