Foundations of Entrepreneurship for Engineers [Entrepreneur]

  • 5.0
  • (4+ reviews)

Description

When reading "Startup How to" books, do you get a sense most are standard-issue condensed chick soup package that even ChatGPT could write?  They tell you many things and yet none matters, since these books do not know you, the engineer.  They don't teach the crux that make you click.

This class is the OPPOSITE of that.  It is rooted in deep experience of an engineer turned business builder.

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Entrepreneurship can not be learned by reading and thinking. If you replace "entrepreneurship" with "getting married", then a regular "How to startup" book or course reads like this.

Want to get married?  Hey there are only 10 easy to follow steps.

Step 1: Learn the dress code; 10 best sites that teach you to dress nicely.

Step 2: Get a date.  Here are websites and how to use the browser.

Step 3: Get funding from parents to buy a nice meal.

... blah blah blah

Such books is obviously a waste of time.  But what would be a good alternative?

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Complete full clarity about entrepreneurship for engineers.  Guaranteed.

This class teaches engineers essential business, so you can one day build your own business instead of just helping others build theirs.

Good engineers are rare in any societies.  It would be amazing if they could all build their own business and make their impacts.  Sadly, this is not the case.   Engineering schools curricula teach no business or business sense.  This course teaches engineers to become effective entrepreneurs and understand the logic of business.  When engineers only know engineering, their career potentials will be undermined.  The course is given by Dr. Chang Liu, an engineer with a PhD degree in engineering from the California Institute of Technology.  The teacher has been a tenured professor, an industry engineer insider, and startup CEO.  He will discuss various aspects of entrepreneurship with a straight clarity.  He teaches passionately from direct personal experience and success. The topics cover product making, product marketing, investor relations, and power idea moves veterans use to attract big investments.  This book is written holistically.  It is made by an engineer to millions of future engineers.  Come join us, and change your life. With this course, you will become leaders, managers, founders instead of just an engineer employee working for someone all your life.

I offer this class to focus on three key points:

1. Don't leave your day job unless you are prepared.

2. How to prepare yourself beyond formal education.

3. The right path to take control of your life and get ahead of other smart people.


Survival business essentials for engineers.

Want your idea to get investment? want your startup to have better chance? what are the real crux to beat the odds and make money?

Steps to startup and get funding. Straight honesty and clarity compared to chicken soup. Mindset adjustment. 

It is a sad truth that engineering schools never teach business, and at best do dry ppt assignments for "entrepreneurship" and "innovation".  All engineers can be great entrepreneurs - the mission of this book is to teach the hidden secret and give you the key.  This unique course contains carefully crafted lessons from an entrepreneur was was a nerdy engineer - this course is not a get rich quick chicken soup - it is clear, honest, and deeply insightful.

This is a business class for engineers and coders.  Engineers are passionate and smart.  However, most engineers don't know business and some have not even worked for any for profit companies yet.  This is a guide for school smart engineers to translate your inventive imagination to real money and impact.

Engineers can have a great career but most do not realize it.  They become stuck as engineers or in engineering professions for ever.  This is because the right concepts were never taught in engineering schools early.  This is the missing course all engineering schools should have taught.

Great engineer entrepreneurs like Elon Musk, Thomas Edison and Steve Jobs are not the role model for engineers, just like Michael Jordan is not the model for inner city children.  They are the exceptions, not rules.  But we also misunderstood them by societal media.  Most engineers know too little about the real game.

Engineering is knowledge.  Business is dark knowledge. 

Harness random creativity to focused impact.


Chang Liu has a PhD degree from Caltech and is a Fellow of the IEEE.  He was an engineer professor with many inventions and participated in advanced research programs.  In order to find the truth about entrepreneurship initiatives, he joined the industry and become an entrepreneur.  What he learned outside of academic surprised him - it was a totally eye opening experience.  He wore many hats and quickly gained experiences in management, business building, product making, marketing, and investment.


Engineer Entrepreneur Guide Book

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Business is not common.  Unfortunately this misconception is stuck for life for many.

Entrepreneur is not a boss.  When you can pay for everyone who works for you, you are the boss.

Running business is not starting one.  MBA students can not be entrepreneurs either.

Business is not driven by ideas alone.  It is the realization of ideas that is hard.

To elevate your skills to product making takes tremendous team work.

Making a product is only the start of business.  Selling anything is 10 times harder.

Business building, even the simplest ones, takes a life time to practice and prepare.

Most engineers waste all the time thinking about the perfect biggest idea, and never commit to boots on the ground practicing.

The world does not need new offerings, no matter how wonderful.  Most engineers spend too much time guessing what others may want or need.  This is wrong.  On the other hand, you the engineer must know what people demand and cater.

No matter how great the idea is and may sound, your business is only your business.  You fund it, build it, test it, and grow it.  Everyone else is busy doing their plans.

Innovation is not making new things.  Innovation is making old things new.

In every little branch of society is tremendous amount of money to be made.  You must commit to deep dive.

Business is not mind, it is a mindset.  This mindset can only be taught by yourself.  This is what Musk, Jobs and Gates had.  They are mistaken as smart students, but that is not why they are they.  Most smart students don't become them.

Even ordinary business success is epic.  However, we ignore them.

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Business is not easy and not common. 

Business is not glamorous.

Business is not greedy.

Business is not for money.  People who make money from business are actually rare.  Most people just make a living.

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Anyone can become Elon Musk by mastering five different thinking. Let’s talk about the five mind tricks of Elon Musk, so you know how you can become one yourself.

The key to become Elon Musk is not smart. Elon Musk think not smarter, but differently.

Many people admire entrepreneurs like Elon Musk. However, most people do not know that everyone can become Elon Musk. The difference between Elon Musk and ordinary people are laughably small.

The five things that can makes a Elon Musk out of everyone are summarized here.

1. Don’t over think.

2. Start doing and making.

3. Do a big idea, not a cute idea.

4. Start young.

5. Be patient.

Most people think and never execute. They typically do the following:

1. They want to have a perfect idea.

2. They want to have a unique different idea. They want to do something no one has done.

The mistake is a faulty logic. Most people think that smart thinking will generate funding, and funding will make them become a boss, and they can make employees do the work they don’t know how to do. I hope you can see why this is wrong.


Most people never start to make what they think. They never turn an idea into a tangible product. Mostly it is because making a product involves a lot of work. This is the test to differentiate a pretender from a real entrepreneur.

This is perhaps related to the first mistake, where people believe a better idea will help them avoid doing the physical work. Like the John Lennon song, life is what happens when you are busy making plans.

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Course Info

Created by Chang Liu
6 hours on-demand video
120 lectures
142+ students enrolled
5.0 rating from 4+ reviews
English language
Created on January 12, 2023
Category: Business
Subcategory: Entrepreneurship

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